BRIEF: Keep in touch with the PD community of patients and care givers.
IDEA: Create a platform of education and inspiration that helps those living with a Parkinson’s diagnosis.
EXECUTION: THRIVE is quarterly short form magazine in both print and digital formats.
ROLE: Cover and interior design, art direction, and photo direction.
BRIEF: Amneal pharmaceuticals developed a novel delivery system for the gold standard (dopamine replacement therapy) for Parkinson’s disease. How do we tell a compelling story about a treatment that’s been around since the ‘70s?
IDEA: Create a unique and memorable MOA experience that tells the story of how a gold standard of care has improved with age.
EXECUTION: Brazilian animation studio, KOI Factory, developed this unique take on how time passes and things change.
ROLE: Creative concept, art direction.
BRIEF: Elevate Amneal as a leader in Parkinson’s disease therapy and a partner for the PD community.
IDEA: There is a common thread among the PD community. A trinity of patients, care-givers, and healthcare providers that form a strong bond through their unique stories and connections to PD.
EXECUTION: Create a 3 part video series featuring stories from each character—the patient, the care-giver, and the healthcare provider—and their unique perspectives.
ROLE: Creative concept, art direction, proof-of-concept video creation.
BRIEF: Raise awareness of Amneal’s commitment to the treatment of Parkinson’s Disease and support of the PD community.
EXECUTION: Design a unique page within Amneal’s corporate site that highlights their commitment to the Parkinson’s community.
ROLE: Design, and art direction
Brief: For patients deciding to manage their Parkinson’s with RYTARY, they’ve made an important choice about their health. Lets give patients a resources to help them get started.
Idea: Film a movement disorder expert as a guide and narrator to help patients understand their PD diagnosis and treatment options.
Execution: Dr Drew Falconer has become the spoksman for understanding PD therapy and how Rytary can help.
Role: UI concept, art direction, video art direction
BRIEF: HCPs experience challenges when dosing Rytary. How can we encourage HCPs that this challenge can be met and overcome?
EXECUTION: Create a web friendly and traditional dosing tool to give HCPs the option to prescribe and/or adjust a patient’s dose of Rytary (carbidopa/levodopa).
With two options, we create value and ease of use for HCPs.
ROLE: Design (Sketch®) prototype and Art direction
Appearing on various back covers of the publication THRIVE, this ad series informed the PD community and helped drive subscriptions of THRIVE magazine. See the full archive here.
BRIEF: Greenwich Bioscience (JAZZ Pharma) has developed a unique FDA approved CBD treatment for several forms of epilepsy—caregivers feel underserved and overlooked. How do we change that perception.
IDEA: Create a publication dedicated to caregivers with inspiring stories and relevant topics about living with epilepsy.
EXECUTION: Take on Epilepsy Together magazine. The first and only publication for caregivers and patients with epilepsy.
ROLE: Creative concept, art direction/supervision, photo direction.
IDEA: Design a logo for unspoken symphony™, a website created for all those who struggle to express themselves verbally. Inspired by a little girl who can’t speak, it transforms artwork into an original melody, giving the world a chance to communicate and connect with loved ones like never before.
EXECUTION: The organic flair of the shape surrounding the words uspoken to suggest the music from within the drawing.
ROLE: Logo design, and art direction.
Brief: Until recently, cannabiniods were not regarded as a serious area of clinical study. Greenwich (Jazz Pharma) saw the potential to make a difference. Lets share what we’ve learned with HCPs so they can see for themselves.
Execution: This approach applies a combination of illustration, existing campaign photography, and bold type accented with a bright green holding line to contrast the everyday lives of caregivers and highlight the transformation of effective treatment.
Role: Creative concept, art direction
BRIEF: Overcome doubts about cannabis as a therapeutic treatment option and educate HCPs about the science behind CBD and other cannabiniod compounds.
IDEA: It turns out, THC is just one of many molecular compounds in cannabis with therapeutic qualities. Lets demystify some of the myths associated with cannabis in an engaging booth experience.
EXECUTION: Create a unique booth experience to build interest and drive traffic to CannabiniodClinical.com featuring several educational videos throughout the booth. The graphic panels are dirived from the videos “History of Cannibis” and “The State of Cannabinoid Testing”.
ROLE: Creative concept, art direction..
BRIEF: For many epilepsy patients using Epidiolex treatment, there can be wonderful breakthrough moments. How do we emphisize the emotional impact that Epidiolex has for caregivers.
IDEA: Capture a special moment of love and appreciation from patient to caregiver.
EXECUTION: Use a playful and impactful typographic treatment to highlight that special moment.
ROLE: Design, retouching, and art direction
BRIEF: Celgene has 3 therapies that require Risk, Evaluation, Mitigation, and Strategy (REMS). How do we make an FDA requirement look more appealing to HCPs?
EXECUTION: Use custom iconography and a clean typographic treatment to help HCPs navigate this complex process.
ROLE: Creative concept, icon design, and art direction
Classic training in the arts was essential to my career. I still love to draw and paint when time permits. Here are a few samples of my favorites.
With artwork from my personal archive, this series of book cover designs was inpsired by a mix of imagined titles and personal interests to tell a little bit about me.
Role: Creative concept, design, mixed media artwork creation, and art direction
